Email Marketing Specialist

Email Marketing Specialist Location: Remote (Pakistan-based, with overlapping U.S. hours) 

About Prixite 

Some say Prixite is the world's best software development company for small to medium businesses (yes, that "some" is us). We transform ideas into powerful solutions, helping businesses create real impact in a digital-first world. With over 250 successful projects across three continents, we've established ourselves as leaders in custom software development, AI solutions, and digital transformation. 

The Role 

We're looking for a skilled Email Marketing Specialist to drive our email marketing strategy and execution. This role combines technical expertise with marketing knowledge, requiring someone who can build and maintain email infrastructure while also understanding what makes email campaigns successful. You'll work closely with our content team, who will provide the content, while you focus on implementation, optimization, and analytics. 

Why Prixite 

Marketing Impact 

• Drive engagement with prospective and existing clients 
• Contribute directly to our lead generation and nurturing strategies 
• See the tangible results of your campaigns through conversion metrics 
• Help shape our overall digital marketing approach 
• Collaborate with teams across departments for integrated campaigns 

Technical Expertise 

• Build and optimize email marketing systems 
• Apply your knowledge of deliverability and domain reputation 
• Implement technical best practices for email marketing 
• Solve complex challenges related to email deliverability 
• Stay at the forefront of email marketing technology trends 

Growth Environment 

• Join a rapidly expanding company with global reach 
• Develop your skills across multiple aspects of digital marketing 
• Work with diverse clients across various industries 
• Contribute to a company recognized for excellence 
• Clear path for career advancement in marketing 

Data-Driven Culture 

• Apply analytical thinking to marketing challenges 
• Make decisions based on comprehensive performance data 
• Develop and share insights that drive business strategy 
• Experiment with new approaches and measure results 
• Continuously optimize based on performance metrics 

What You'll Do 

Email Infrastructure Management 

• Set up and maintain email marketing platforms and infrastructure 
• Ensure proper integration with CRM and other marketing systems 
• Implement authentication protocols (SPF, DKIM, DMARC) 
• Manage email templates and responsive designs 
• Configure automation workflows and triggers 

Campaign Execution 

• Execute mass marketing email campaigns aligned with business goals 
• Implement segmentation strategies for targeted messaging 
• Coordinate timing and frequency of email communications 
• Ensure brand consistency across all email communications 
• Work with content team to implement effective email content 

Deliverability Optimization 

• Monitor and maintain domain reputation and sender scores 
• Implement best practices to avoid spam filters 
• Manage bounce handling and list hygiene processes 
• Troubleshoot deliverability issues as they arise 
• Stay current with ISP and email client rendering requirements 

Analytics and Reporting 

• Track key performance metrics for email campaigns 
• Create comprehensive reports on email marketing performance 
• Present actionable insights to stakeholders 
• Conduct A/B testing to optimize open rates, click rates, and conversions 
• Analyze subscriber behavior and engagement patterns 

What You Bring 

Required Experience 

• 2+ years of hands-on experience in email marketing 
• Proven ability to set up and manage email marketing infrastructure 
• Experience planning and executing successful mass email campaigns 
• Technical knowledge of email deliverability and domain reputation 
• Strong analytical skills with data-driven decision making 
• Understanding of what makes email content successful 

Technical Skills 

• Proficiency with at least one major email marketing platform 
• Experience with email analytics and reporting tools 
• Knowledge of email marketing compliance regulations 
• Understanding of list segmentation and targeting strategies 
• Familiarity with email rendering across different clients and devices 

Professional Attributes 

• Excellent Professional Attributes 
• Excellent attention to detail and accuracy 
• Strong problem-solving abilities 
• Good time management and organizational skills 
• Ability to work independently in a remote environment 
• Excellent written and verbal communication skills 

Knowledge Base 

• Understanding of digital marketing principles 
• Knowledge of customer journey and sales funnels 
• Familiarity with B2B marketing approaches 
• Awareness of current email marketing trends 
• Basic understanding of HTML/CSS for email templates 

What We Offer 

Professional Growth 

• Ongoing training in digital marketing techniques 
• Opportunity to grow with a rapidly expanding company 
• Defined career progression path 
• Access to industry conferences and workshops 
• Skills development across multiple marketing channels 

Compensation & Benefits 

• Competitive salary package 
• Performance-based incentives 
• Annual salary increments 
• Health benefits package 
• Gratuity benefits after 2 years 

Work Environment 

• Remote work flexibility 
• Comprehensive leave policy 
• Flexible working hours 
• Collaborative team environment 
• Modern tools and resources 

Company Culture 

• Innovation-focused environment 
• Recognition for achievements 
• Regular team activities 
• Global client exposure 
• Work-life balance focus 

Our Commitment to Diversity, Equity, and Inclusion 

At Prixite, we're committed to fostering a workplace where everyone feels included and respected. We value diverse backgrounds, experiences, and perspectives and are dedicated to providing equal opportunities for all. Our commitment to DEI is reflected in every aspect of our culture, from recruitment and mentorship to community engagement. 

How to Apply 

Please submit your application through our careers portal at prixite.com/careers. You'll need to: 

1. Complete the basic information form 
2. Upload your current resume 
3. Provide portfolio examples or case studies of your email marketing work 
4. Include a brief cover letter explaining your approach to email marketing 

Application Tips: 

• Highlight specific examples of email campaigns you've managed 
• Mention email marketing platforms you're experienced with 
• Share metrics from previous campaigns (open rates, click rates, conversions) 
• Describe your experience with domain reputation management 
• Include examples of how you've used analytics to improve campaign performance 

For queries about the role or application process, visit prixite.com/careers 

We aim to respond to all applications within 5 business days.